Activity

MUMRURS is an international showcase festival and conference, held annually in Vilnius. Designed for export-ready acts ready to take their next step, and for industry insiders chasing the bands you'll brag about first, MURMURS continues the legacy of What's Next in Music? and Vilnius Music Week, evolving with a new identity while keeping the same spirit of discovery and connection.

More information: www.murmurs.lt

Since 2016 LMVA coordinates participation of the Lithuanian delegation at selected international music industry events in it's target markets:

  • „ESNS" in Netherlands
  • „MENT Ljubljana" in Slovenia
  • „SXSW" USA
  • „Tallinn Music Week" in Estonia
  • „Primavera Pro" in Spain
  • „Glastonbury Festival" in Great Britain
  • „Reeperbahn" in Germany
  • „Riga Music Week" in Latvia
  • „Iceland Airwaves" in Iceland and others.

LMVA is a longtime member of international networks EMEE (European Music Exporters Exchange) and European Talent Exchange.

The aim is to support the export of Lithuanian music, while increasing it's international competitiveness.

More information:

facebook.com/LietuvosMuzikosVersloAsociacija
instagram.com/musicassociation.lt

Promoting knowledge sharing, mutual cooperation and sector growth, LMVA organizes various educational seminars and social initiatives. The aim of the activity is to help acquire and improve the competencies necessary for successful career development (entrepreneurship, creativity, innovation, etc.)

2022. seminar „Music + NFTs: Mind your steps!” entry: 
youtube.com/watch?v=lxpdd32I-hc&t=251s

2023. seminar „Diversifying Artistic Revenue” entry:
youtube.com/watch?v=MWouT6hejEQ&t=98s

2024. seminar „DISCO: Get Started with the Music Industries Preferred Tool” entry:
youtube.com/watch?v=FK4KMiTjyBY&t=2585s

2025. seminar „From Lithuania to the World: Mastering Artist Branding for Global Audiences” entry:
youtube.com/watch?v=1-LmQirdRPA&t=4848s

More information:

facebook.com/LietuvosMuzikosVersloAsociacija
instagram.com/musicassociation.lt

„Pradėk nuo savęs” (English title: „Start with yourself”) – social project of informal education, dedicated to the students / future artists, with the aim of support their respect for intelectual property and nonacceptance of it's unauthorised use.

Within the framework of the project, educational seminars were organized in 20 educational institutions in Vilnius, Kaunas, Klaipėda and Elektrėnai from December 2016 to September 2019. During them, LMVA members – managers of the most popular Lithuanian music groups, concert organizers, together with intellectual property law specialists – representatives of the organizations AGATA, LATGA, AVAKA, and the Intellectual Property Protection Center – discussed the issues of illegal use of copyrighted content with schoolchildren and students.

Main platforms for the legal use of intellectual property:

Music: There are over 400 legal online music platforms operating in the world. The most popular in Lithuania are: Spotify, Youtube, Pakartot, iTunes, Soundcloud, Apple Music, Tidal, Bandcamp, Deezer.

Cinema/TV: Netflix, ŽMONĖS Cinema, LRT mediateka, LNK GO, Telia, Youtube, kinofondas.lt, CinemaClub.eu, filmai.tv3.lt, Viaplay, mubi.com, Bfi.org.uk, Megogo.net, Vimeo Staff Picks.

Literature: knygos.lt, knygute.lt, pegasas.lt, baltoslankos.lt, vaga.lt, rsleidykla.lt, PEOPLE Books, Amazon, Google Books, iBooks.

How to distinguish whether content is legal or illegal? Content is likely illegal if:

  • it is too new to be legally available;
  • poor video and/or sound quality, noticeable distortion;
  • too good to be true;
  • suspicious offer: a request to pay a certain (e.g. annual) fee without any additional details or contractual terms;
  • The place of business, address, etc. are not specified.

Information prepared by AGATA and the Educational Development Center.

In order to create a favorable environment for music creators and businesses, LMVA represents the interests of the music industry at the state level, maintaining a constant dialogue with government institutions, cooperating with the National Association of Creative and Cultural Industries KIK Lithuania, and the collective management organizations AGATA, LATGA, AVAKA.

Through membership in the EMEE network (European Music Exporters Exchange), the interests of the sector are represented at the international level, maintaining a dialogue with the institutions of the European Union.

In cooperation with the above-mentioned partners, LMVA encourages the collection of statistical data about the music industry and the conduct of research on the value it generates.

Lithuanian music capital: value study 2023-2024