LMVA | Projects
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„What’s Next in Music?“ is an international showcase festival and conference on innovations and new opportunities in music industry.


It is organised by the Lithuanian music business association, held annually in early September in Vilnius, the capital of Lithuania.


„What’s Next in Music?“ is a successor of  „Vilnius Music Week“, held from 2012 to 2015.


From 2018 you can find more information about the event here: www.wnim.lt


„What’s Next in Music?“ conference is dedicated to the professionals of music and other creative industries from Lithuania and abroad.


Programme will be announced and pre-registration will start in June.

Speakers | 2017

Starting from the end of year 2015 Agnė Biliūnaitė is working as Lithuanian Culture Attaché in China and South Korea. Before this posting she was working as Dance Critic, Head of Creative Practitioners in the national project “Creative Partnerships”, Assistant Producer in Lithuanian National Opera and Ballet theatre.

Algirdas Ramaška is an Executive Director of Vilnius International Film Festival “Kino pavasaris”, the biggest and unquestionably one of the most anticipated annual cinema events in Lithuania. Algirdas also runs a film distribution company "Kino pavasaris distribution“. For over 13 years he held hundreds of different cinema events across Lithuania including “The best ad campaigns at Cannes Lions”, released films “The Invisible Front” (“Nematomas Frontas”), “Advanced Style” (“Amžinai stilingos”), “The Other Dream Team” (“Kita Svajoniu Komanda”) as well as organized educational, social events in non-traditional areas. Creativity, futuristic thinking, focusing on goals and achieving dreams, the ability to inspire others - Algirdas traits that successfully leads him and his projects ahead.

András Bozán Bodrogi – Certified YouTube Expert / Google Regional Trainer – Google Ground Budapest András worked on various fields of the Hungarian music industry (EMI Hungary, Music Export Hungary, WM Music Distribution...) as new business and marketing manager, gained an expertise in digital music and online communication, helping labels and artists in this challenging era of music content creation and performance. Currently he is an expert trainer partner of Google Ground Budapest, helping local YouTube partners, creative agencies, artists, brands and content creators to reach their goals with audiovisual content on YouTube. András Bozán Bodrogi – Certified YouTube Expert / Google Regional Trainer – Google Ground Budapest András worked on various fields of the Hungarian music industry (EMI Hungary, Music Export Hungary, WM Music Distribution...) as new business and marketing manager, gained an expertise in digital music and online communication, helping labels and artists in this challenging era of music content creation and performance. Currently he is an expert trainer partner of Google Ground Budapest, helping local YouTube partners, creative agencies, artists, brands and content creators to reach their goals with audiovisual content on YouTube.

Andrius lives in a world surrounded by various music, whether it's in the shower, in the car, during working hours or a song or two before going to sleep. Andrius is a co-founder of Vilnius Temperature, a project about, of course, acoustic/live music videos which unite city sounds and represents up and coming artists from Lithuania, using Vilnius as a cinematographic background. They also do involve some guest artists such as Gus Gus (IS), Rangleklods (DK), Casiokids (NO).  When he’s not working on new music videos, you can find him regularly participating as a jury member in music competition events such as „Garažas“ or „Novus“, working on app development, looking for new ideas and inspirations.  A new app, that he's been working together with the team, is slated for release during "What's Next in Music?" conference. So come and witness the release of a new Vilnius Temperature app.

Andrius Žiauberis is CEO of largest Lithuanian ticket sales and distribution company Tiketa and, since April 2017, CEO of the biggest and main arena in Vilnius – Siemens Arena. Andrius always explores and finds new ways to exite people and attract them to events. His efforts helped Tiketa become the most innovative ticket sales and distribution company in Lithuania. Over almost a decade in show business Andrius was part of the most important entertainment events that happened in Lithuania. Amongst them – largest sports event in Lithuanian history Eurobasket 2011, various sports championships, special events and performances by biggest names in world music. Some say that Andrius is amongst those in Lithuania who shook most hands of biggest music and entertainment stars from home and abroad.

Birgit Karus is CEO and co-founder of music startup Fanvestory. Birgit has background in artist and concert management. She has run an advertising agency NOH Production.

Live music promoter at A38 Ship in Budapest, Hungary, and also a steering committee member at Liveurope, a network supported by Creative Europe, were 14 European venues assembled to support international mobility for emerging European acts. Since 2016 he's also responsible for HOTS (Hungarian Oncoming Tunes), the Hungarian music export brand that aims for an international visibility for Hungarian artists and authors.

Head of music and performing arts at the Haus der Kulturen der Welt, Berlin, responsible for the development of festivals like „Wassermusik“ and „Worldtronics“, the music program inside projects like “Überlebenskunst” and “Das Anthropozän-Projekt” as well as curating concert series like “HKW Royal”. Detlef has experience as a writer and editor for German magazines/weeklies such as „Sounds“, Spex“, „Szene Hamburg“, „taz“, „Hamburger Morgenpost“, „Die Zeit“, „Stereoplay“, „Wolkenkratzer“, „Tempo“, „Wiener“, „Die Beute“, “tango”, “Prinz”, „Die Woche“, „McK Wissen“, Autostadt Wolfsburg’s magazine „StadtAnsichten“. He has worked as a translator of song lyrics from English to German for Universal and Warner Music (Alanis Morrisette, Suzanne Vega, Iris DeMent and more). From 1993 to 1995 hes was a co-head of record label Moll Tonträger. He has also a background as a guitarist, singer and songwriter of the band Die Zimmermänner and as a musical producer.

Dmitri Bezkorovainyi (Belarus) music journalist, consultant, promotion manager Music consultant for various Belarusian live events, who helps to bring artists from neighboring countries to Belarus. Promotion manager working with a variety of projects from local top artists and festivals to international ones, from indie/alternative club events to big arenas. Since 2013 working on international promotion of Belarusian music. Representative of Tallinn Music Week, What’s Next In Music, Music & Media, Ment Ljubaljana festivals in Belarus. Founder of the independent website Experty.by – the biggest source on Belarusian albums with ratings, reviews and free full album streaming.

Eric de Fontenay founded digital media firm MusicDish, subsequently launching the largest music newswire Mi2N. In 2010, de Fontenay launched MusicDish*China to bridge greater China's music sector with the world. He has coordinated Taiwan cultural missions in France, Canada and the United States, serving as an international consultant for Taiwan’s Government Information Office. He is the international manager for the mainland China’s biggest Rock band Second Hand Rose, as well as representing Beijing rock acts Iron Kite, Gemini and Namo. De Fontenay has also been developing and touring a growing roster of overseas music acts in China. He has organized talks and exhibition for NYCxDesign and China Institute, been featured in a variety of media such as China Daily, CCTV America and China Today, and was selected for Mandarin Leader's 2016 Honoree List.

François Audigier is a lead european booker of Europavox Festival since 10 years, and since 2016 he's the artistic coordinator of Europavox Project. Europavox Festival, organised at Clermont-Ferrand in France, celebrated it’s 11th edition last year. It’s a global project entirely dedicated to the promotion of European musical diversity. Since is creation, the festival welcomed 360 bands and artists, 170 000 festival-goers and more than 2 500 professionals. Its ambition is to talk about Europe in a positive way, with a human approach and prove that «unity in diversity» can apply to young Europeans in creative fields such as music. Since 2006, Europavox has become one of the key actors in the European popular music business.

Justas Noreika manages the Product Department at the e-money institution Paysera. After more than 10 years of leadership in e-commerce, Paysera breaks into the market of ticketing.

Justas Ramanauskas is a writer-director. His work includes music videos for “Freaks On Floor” and 
“Beissoul & Einius” as well as television commercials for “Swedbank” and “Credit24”. His video for “Beissoul & Einius‘s” song „Lion“ have appeared in the prestigious German art and fashion magazine “KALTBLUT”. This led to a screening of the video at the Berlin Music Video Awards, next to music videos like “Gosh” by Jamie xx, “Up & Up” by Coldplay, and “Territory” by The Blaze. It was also nominated for best music video at 2016 MAMA awards, which was a third consecutive best music video nomination for a video, directed by Justas. His debut short film “Sniper” is due to be released in 2018.

Juko-Mart Kõlar is a co-founder of Fanvestory, music industry start-up that allows fans to invest in songs and earn long-term royalties with the artists. He works as an Advisor on Music at the Estonian Ministry of Culture and is a doctoral student at Estonian Business School. He has graduated from Sibelius Academy Arts Management Master’s Degree Programme (Finland) and worked on his doctoral thesis at the University of Sorbonne. He is aconsultant, mentor and lecturer of various courses related to creative industries.

Specializes in primary research, data analysis, modelling and integrating simulation-driven business decisions for 10+ years. Julius is an expert in different market research areas. Media research and excellent understanding of media behaviour is Julius’ field of interest as well. In Kantar TNS Julius is a generalist with touch on marketing, research and system thinking. Julius is absolutely right saying, that it is fascinating and empowering how much have been and is being researched and how little is applied.

Kieron Tyler contributes to Britain’s MOJO magazine and is the author of Smashing It Up: A Decade Of Chaos With The Damned, the critically acclaimed biography of seminal British punk band The Damned. His writing has also appeared in Q, The Guardian, The Independent, France’s Les Inrockuptibles, Finland’s Rumba, Music Week and Billboard. He also writes for The Arts Desk, the UK's first professional critical website and winner of the Best Specialist Journalism Site at the Online Media Awards 2012. He consults for major and independent labels on catalogue reissues. His own imprint RPM International is dedicated to non-UK, non-American music. In the field of music PR, campaigns worked on include Charlotte Gainsbourg, Morten Harket, Lykke Li and Hindi Zahra.

Lawyer of AGATAs‘ Music Licensing Department, currently working with digital streaming platforms

Martin Elbourne is based in the UK and has experience of over forty years in the music industry. He has owned a record label and music magazine, has worked as a manager, agent, promoter, booker, international live music consultant and was commissioned to be the official ‘thinker in residence’, reporting on music policy, for the South Australian government. Currently, Martin is working in the UK as one of the main bookers for the Glastonbury Festival and is a Creative Director of The Great Escape Festival in Brighton. He is also working internationally as president of MusikThinkSki, music consultant to NH7 in India, ‘M for Montreal’ in Canada and for Music Cities Convention. He is an advisor to various governments for live music and on the advisory board of both Music Glue and Sound Diplomacy. He also regularly speaks at music industry events around the world.

Vice-President, International – NetEase Cloud Music Mathew has been one of the pioneers in the development of the music licensing market in China for the past 12 years, having started the distribution company, R2G with his partners. After the acquisition of R2G by Tencent Music in 2016, Mathew moved to NetEase Cloud Music to head up their International music division. He has long been a friend to the independent music community and in addition to launching the first legal independent music store in China 10 years ago, he paved the way for many international artists to legally distribute their music in China, including then unknown artist Adele. NetEase Cloud Music, which started only in 2013, has been the fastest growing music service in China taking just 2 years to reach 100 million users; currently it has over 300 million users. As Technode describes it, "NetEase Cloud Music is considered the cool kid in the music streaming market with its smart music recommendation and partnership with indie musicians."

Oliver Carruthers is the Artistic Director of Rich Mix, an arts centre based in East London, UK. Rich Mix has a programme of over 650 shows a year, with a remit to deliver events that reflect the demographics of the most culturally diverse area of the country. Find out more at: richmix.org.uk

Petri Mannonen joined Universal Music Group as Commercial Director for Finland and Baltic region in 2010 and was appointed to Head of Baltic region in 2015. Prior to joining Universal Music he worked six years for Swedish based digital entertainment and media group MTG, where he last served as Country Manager for Viasat Finland. Petri is a committed proponent of digital music services in the Baltic markets, having witnessed the rapid change in music consumption habits in the Nordics in recent years.

Philipp is co-founder of FakeMusicMedia (FMM) 菲刻文化, a creative music agency founded in 2009, based in Beijing & Berlin which books and promotes artist all over China/Asia, runs eclectic dance series ELECTRIC CITY, and manages some of China´s best known international talent (e.g NOVA HEART & SHAO, THE HORMONES & EARSNAIL) FMM also runs music label FakeLoveMusic, digital marketing campaigns and worked with brands like Red Bulll, Chanel, Vice, W Hotel etc. In 2015 Philipp wrote a extensive report about the Chinese Music Industry for Music Norway and in 2016 was asked to start the China chapter of the International Music Managers Forum (IMMF). In 2015 he co-founded THE SUN SOCIETY, a network for creative workers and design in Asia as well as NEU China (www.neutechchina.com)- a platform for showcasing China´s talent in the tech and cultural sector and knowledge exchange between China and Europe which held its first edition in Berlin in July 2016 and its second in Beijing on August 25&26 2017 He also co-founded M.A.D. (Music and Design) Festival in Beijing which ran between 2012-2014 during Beijing Design Week. Some of the over 200 international acts FMM has worked with include CSS, Hot Chip, Nick Zinner (YeahYeahYeahs), Kele Okereke (Bloc Party), Andy Rourke (The Smiths), Soulclap, Brandt Brauer Frick, Holy Ghost!, Bonaparte, Mike Simonetti, Dengue Dengue Dengue, Jeans Team, Juveniles etc. Prior to FMM Philipp worked as a freelance (music-) journalist & producer for major networks in Germany & China + published articles in various German newspapers and magazines. Occasionally he still writes for various international media (e.g. french music magazine TRAX) as well as his own blog. As a speaker he has appeared on music conferences such as Electronic Music Conference (Sydney), EARS (Shanghai & Helsinki) & BERLIN MUSIC WEEK, BY:LARM (Oslo) and has been invited to CANADIAN MUSIC WEEK (Toronto) HAMBURG REEPERBAHN FESTIVAL, IMS (Shanghai), SPOT (Aarhus) etc Under his DJ name Metro Tokyo Philipp regularly DJs all over China and sometimes beyond. Philipp studied Latin American Studies in San Diego and Cologne and holds an MA/Diploma from the University of Cologne.

Pijus Veberis is a music video director based in Vilnius, Lithuania. Pijus’s career first began as a photographer and editor in early 2011 and took a slight turn in 2014 when he directed his first music video. Since then Pijus has worked with artists such as Ten Walls, Rasabasa, Juste Starinskaite, Saules Kliosas, Biplan, and many other musicians from Lithuania and Europe. He is now fully focused on writing and directing.

Rapolas Gražys - industrial designer, musician, creator and founder of LAVA Guitars - Lava Drops - modern musical instruments. Professional product designer focusing on an interdisciplinary approach to sound and design. After born and raised in a family of well known modern and conceptual artists, R.Gražys started to create in a field of design. After creating high-end audio designs, worldwide conceptual and interactive art installations, futuristic technology concepts he started to specialize in one of a kind product creation - boutique section. The LAVA trademark was founded by him on the principle of cross pollination between the fields of acoustics and modern instruments design concepts crafted using very authentic materials. The output is innovative and forward-looking high-end gear, that subtly amplifies the skill of a capable musician. After creating the ergonomic six-string fretless Lava Drop electric guitar, which was the first guitar from the Lava Drops line, he expanded the line with very light, versatile, comfortable Lava Drop (+) model and the innovative Lava Drop (X), which is the first laser controlled guitar in the world with separate laser MIDI controller, aircraft aluminium contour and stiffened volcanic lava details. In 2016 Rapolas Gražys started the Platinum, collectors line of Lava Drops. R. Gražys works where presented in USA, United Arab Emirates, United Kingdom, Sweden, France, Germany, India, Denmark etc. R. Gražys graduated from Vilnius Academy of Arts of BA and MA industrial design studies. He has also studied at the Danish Royal Academy of fine Arts. Works: www.lava-drops.com www.rapolasgrazys.com

Rebecca Ayres is COO of Sound City, which is one of the UK's leading festivals for new music. Hosting hundreds of artists performing to an audience of 23,000 music fans and 2,000 industry professionals from 30 different countries, it offers controversial debate, unparalleled networking, amazing music, outstanding art, throughout three inspirational days and hedonistic nights, in the world’s most legendary music city. Rebecca is passionate about emerging talent succeeding and one of the favourite parts of her role is overseeing the international and emerging artist programme including Sound City Korea and New York Sound City. She also runs the Sound City Entrepreneur Training Programmes which are aimed at anyone who has a burning desire to work in the music industry, and is an advisor for PRS Foundation for the Momentum and Women Make Music funds. www.liverpoolsoundcity.co.uk

Richard Foster is a music journalist, artist and historian. Between 2005 and 2015 he was editor in chief of Incendiary magazine. He now writes regularly for The Quietus, Louder than War, Vice (Noisey), True Faith and Luifabriek. As well as his journalist work he works as Communications Manager at WORM, Rotterdam and is co-founder of the Dutch "existentialist nonsense" label Smikkelbaard. He is currently researching the Dutch post-punk and punk movements. His work will be published by Cambridge Publishers and Journal of Punk and Post Punk during 2017.

Simonas is sales director of Bilietai.lt - the biggest ticketing company in Lithuania and Baltic states. He has worked in the entertainment business for the last 7 years – not only as a ticketing expert, but as an event organiser as well. That’s why he is fully aware of both aspects of event management - the cultural as well as the financial. His knowledge in marketing and pricing policy helps the company to achieve maximum profits while organising events. As a ticketing company Bilietai.lt was involved in organising the biggest concerts in Lithuania – the ones of Lady Gaga, Robbie Williams, Depeche Mode and many more.

Besides being the director of booking and programming at Campus Festival, the biggest open-air music event in Eastern Hungary, which has reached its 10th edition this year, Andras is also a promoter for local music venues run by the University of Debrecen, works in the field of mentoring in the Hungarian music support system Cseh Tamás Program and was the coordinator of the Hungarian professional delegation (HOTS) to Tallinn Music Week 2017. He's also advising on the creative content of Debrecen's bid for European Capital of Culture in 2023.

Tanja Douglass is the CEO of Livelaboratorio Inc. owned by the Finnish Musicians Union. After returning from Los Angeles where she started her career in business she found her dream job in the music business in Finland. The company operates the new super Hi-Fi live music venue in Helsinki called G Livelab, a radio station Radio Helsinki and a Mobile App business. Livelaboratorio Inc. is all about innovation and questioning the usual ways of doing things. Tanja loves her job in combining business and music and making it all sustainable.

Strategy director at McCANN Vilnius, lecturer/ associate professor at Vilnius University and Atomic Garden Advertising School, speaker in conferences, the only independent professional beer sommelier in LT, barmen on free time, profane music producer and more profane publicist, father of two kids and more or less good guy.

Producer and manager of various popular and alternative Lithuanian music acts. Owner of Lithuanian based M.P.3 music agency (established in 2002), which consists from record label and concert agency. Since 2015 director of Lithuanian music business association, which is the organizer of Lithuania’s leading conference and showcase festival What's Next in Music?

Director of Bravo events, working as a concert promoter since 2001. The majority of the events, produced by Bravo events, are arena shows. Company is mainly working with Western and Russian artists. Vaidas is also organising one of the biggest music festivals in Lithuania – Granatos Live.

Co-founder and artistic director at Art Factory Loftas since 2010 until now. Over 800 events organised in the last 7 years including the annual Loftas Fest, What’s Next Conference (about creative industries), What’s Next In Music? (showcase and conference), Uptown Market (designer fair), Future Shorts Cinema Festival, Music Incubator Novus (contest and seminars for upcoming bands from the Baltics), concerts of The xx, Fink, Ellie Goulding, Nicolas Jaar, Moderat, Darkside, Editors, Chrystal Fighters, Roisin Murphy and many others. Victor is also a musician and producer in various musical projects such as SKAMP, LT United, NO DJs.

Warren Chien is a live music promoter, music festival curator and content strategist based in Beijing. Warren is the founder member, music program curator and major artists booker for MTA festival started in 2016, happened in sky desert near Beijing. MTA festival is a collection of trending music, emerging technology, multimedia art performances, installation art exhibitions and much more. Warren also worked for Zhangbei InMusic Festival and Music FunHill Festival in the previous years. Furthermore, Warren is passionate about digital media storytelling for live music. He currently worked as content director for live music original video contents platform YEMA Live. YEMA Live is the one of the important platforms for independent music creators in China.


Registration will start in June

Program | 2017

Conference program

Friday, September 8


10:00 Music listening habits of Lithuanian people in 2017: presentation of research results and discussion

Julius Neviera (Kantar TNS, LT), Petri Mannonen (Universal Music Group, FI), Linas Ežerinis (AGATA, LT), Vaidas Stackevičius (Lithuanian music business association, LT).  Moderator: Ramūnas Zilnys

11:15 The future of the Lithuanian music video

Algirdas Ramaška (Kino Pavasaris, LT), Eglė Žižytė (LRT/KLIPVID, LT), Andrius Januta (Vilnius Temperature, LT), Pijus Vėberis (video director, LT), Justas Ramanauskas (video director, LT). Moderator: Karolis Vyšniauskas

12:30 YouTube for artists – how to make most out of YouTube

Andras Bodrogi (YouTube expert, HU)

14:30 Presentation of Europavox project

Victor Diawara (Loftas Fest, LT), ), François Audigier (Europavox, FR)

14:50 Tips for young artists: how to get your band to play abroad

Martin Elbourne (The Great Escape, UK), Rebecca Ayres (Liverpool Sound City, UK), David Bali (A38, HU), Olliver Carruthers (Rich Mix, UK), Tanja Douglas (G Livelab, FI). Moderator: Ramūnas Zilnys

15:45 Innovations in music industry: Lava Drops presentation

Rapolas Gražys, LT

16:15 Innovations in music industry: Vilnius Temperature app presentation

team of Vilnius Temperature, LT

16:45 Innovations in music industry: Fanvestory presentation

Juko-Mart Kõlar, Birgit Karus (Fanvestory, EE)


Saturday, September 9


10:00 Live music market phenomena in Lithuania*

Andrius Žiauberis (Tiketa), Alius Karablikovas (Live Nation Lithuania / Bilietai.lt), Justas Noreika (Paysera), Vaidas Zdancevičius (Bravo events), Simonas Sudaras (Bilietai.lt). Moderator: Ramūnas Zilnys

11:15 The future of music journalism

Kieron Tyler (MOJO / The Arts Desk, UK), Richard Foster (The Quietus, UK). Moderator: Ramūnas Zilnys

12:30 CONCEPT THE MIGHTY. Creative communication in music

Tomas Bartninkas (McCANN Vilnius, LT)

13:30 Break

14:30 Focus market: China

Eric de Fontenay (MusicDish, CHN), Warren Chien (MTA Festival | YEMA Live, CHN), Mathew Daniel (NetEase Cloud Music, CHN), Philipp Grefer (Fake Music Media / NEU China, CHN), Agnė Biliūnaitė (Culture Attache in China). Moderator: Ramūnas Zilnys

15:30 The moment of truth: foreign experts evaluate the bands of What’s Next in Music?

Kieron Tyler (UK), Martin Elbourne (UK), Richard Foster (UK / NL), David Bali (HU), Eric de Fontenay (CHN), Rebecca Ayres (UK). Moderator: Ramūnas Zilnys


* in Lithuanian (all other panels will be held in English)

** the programme is subject to change and will be updated continuously up to the conference

More than 20 emerging artists from Lithuania and abroad.


3 „What’s Next in Music?“ stages.


3 nights: September 6-8.


Festival programme is free of charge and will be announced in June.


Artist registration for 2018 is closed.

Artists | 2017
Program | 2017

Festival program

Kablys (Kauno str. 5)


Friday, September 8


19:00 migloko•
19:45 Kabloonak
20:30 Local Blood
21:15 Karpov Not Kasparov (RO)


Saturday, September 9


19:00 Black Oak (NL)
19:45 Condor Avenue
20:30 ZRN (DK)
21:15 Trupa Trupa (PL)


Peronas (Geležinkelio str. 6)


Friday, September 8


22:00 WhaleSounds
23:00 Number Eleven
24:00 Elizabete Balčus (LV)
01:00 jautì


Saturday, September 9


22:00 INGAJA
23:00 ABUDU
24:00 NOËP (EE)
01:00 Bandmaster (LV)


Loftas Fest (Švitrigailos str. 29)


Friday, September 8


19:40 jautì
20:40 Timid Kooky
21:40 Sisters On Wire
22:40 The Roop

24:00 Deeper Upper

1:30 Sheep Got Waxed

3:00 Bandmaster (LV)

4:00 DJ Set (TBA)

5:00 DJ Set (TBA)


Saturday, September 9


19:40 Arfao
20:40 MEANDI


22:40 Melvitronica (SCT)

24:00 Z on A

1:00 Senary (BLR)

2:00 SillyCut

3:00 Special Guest

4:00 DJ Set (TBA)

5:00 DJ Set (TBA)


** the programme is subject to change and will be updated continuously up to the event

Lithuanian music business association, director

Vaidas Stackevičius info@musicassociation.lt

Programme manager

Vilma Dzienaitė

LRKM copy
B&B&B&B&B hostel - invert
Ollex v9
etransport logo copy

Pradėk nuo savęs (English title: Start with yourself) – social project of informal education, dedicated to the students / future artists, with the aim of support their respect for intellectual property and  nonacceptance of it’s unauthorised use.


From December 2016 to February 2017 10 seminars were held in the schools of Vilnius.

Members of LMVA – experienced music managers and concert organisers – discussed issues of illegal use of intellectual property together with experts of intellectual property rights.


The 2nd phase of the project was implemented from the autumn of 2017 until February 2018  in the schools of Vilnius, Kaunas, Klaipėda and Elektrėnai, the 3rd edition is being implemented in 2019. The project is planned to be continued.



Main legal platforms of intellectual property:


Music: there are more than 400 legal platforms for music.

In Lithuania, the most popular are: Spotify, Deezer, Youtube, Pakartot, iTunes, Soundcloud, Apple Music, Tidal, Bandcamp.


Cinema/TV: Netflix, ŽMONĖS Cinema, kinofondas.lt, CinemaClub.eu, filmai.tv3.lt, LRT mediateka, LNK GO, Telia, Youtube, mubi.com, Bfi.org.uk, Megogo.net, Vimeo Staff Picks, Viaplay.


Literature: knygos.lt, knygute.lt, pegasas.lt, baltoslankos.lt, vaga.lt, rsleidykla.lt, ŽMONĖS Knygos, Amazon, Google Books, iBooks.


How to distinguish – is the content legal or illegal? *

The content is most likely illegal if:

  • it’s too new to be available online;
  • bad sound/image quality;
  • it’s too good to be true;
  • a suspicious offer: asking to pay some (e.g. annual) fee without any additional conditions or terms of use;
  • contact details are not indicated.

*information provided by AGATA and Education Development Centre  



The project is partially funded by the Lithuanian council for culture.

Lietuvos muzikos eksporto galimybių plėtra (English title: Development of the export possibilities for Lithuanian music) is a project of LMVA, which is being implemented with the partial financial support of the Lithuanian council for culture and the Ministry of Culture of the Republic of Lithuania.


This project aims to support the export of Lithuanian music, increasing it’s international competitiveness.


Within the project coordinated participation at the selected international music industry events is being implemented – „Eurosonic Noorderslag“ in the Netherlands, „Ment Ljubljana“ in Slovenia, „Enea Spring Break“ in Poland, „Tallinn Music Week” in Estonia, „Sound of the Xity“ in China,  „The Great Escape“ in Great Britain, „Reeperbahn“ in Germany, among others.